AI Insights · Timothy · January 2021
Q4 2020 UK iOS Fashion Game Insights
Explore the Q4 2020 performance of top fashion games on the iOS platform in the UK, with a focus on downloads and user engagement, as provided by Sensor Tower.
In the final quarter of 2020, the UK iOS platform saw significant activity among fashion gaming apps. Sensor Tower data provides us with a glimpse into the trends and user engagement for these stylish gaming experiences.
Project Makeover
Published by Magic Tavern, Inc., Project Makeover maintained a strong performance with a steady increase in weekly active users, peaking at around 193K in the last week of December. Downloads saw a sharp rise in the week of December 21, reaching approximately 146K. Revenue trends showed an upward trajectory, culminating in around $173K during the final week of 2020.
Acrylic Nails!
Acrylic Nails! by Crazy Labs showed a consistent increase in weekly active users, reaching over 133K by the end of December. Downloads also experienced a considerable boost, with roughly 67K downloads in the last week of the quarter.
Nail Salon 3D
Nail Salon 3D from Lion Studios saw a rise in revenue to about $2K in the final week of December. The app's downloads remained strong, with over 54K downloads in the same period. Active users showed stability, hovering around 73K in the last recorded week.
Yes, that dress!
Lion Studios' Yes, that dress! demonstrated modest revenue figures, with a slight increase to $59 in the week following Christmas. The game's downloads and active users remained relatively stable, with around 8K downloads and 13K weekly active users by the year's end.
Piercing Parlor
Despite not generating revenue, Piercing Parlor, another Lion Studios game, maintained a consistent user base with over 13K weekly active users in the final week of December. Downloads saw a small uptick, with around 5K in the same timeframe.
For more detailed insights and analysis, Sensor Tower's platform offers in-depth data on these and other mobile applications.
